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ABOUT VEKTOR COMMUNICATION CONSULTANCY

MISSION

VISION

Vector Communications was founded in Istanbul on January 19, 2018 by former journalist Ersan Çetin, who has nearly 10 years in journalism and 15 years in public relations experience, offers his knowledge to institutions and organizations.

Vector Communications assumes a guiding role in reaching its client’s from their current position (vector's starting point) to their targeted position (vector's ending point).

The most important feature that distinguishes Vektör Communication Consultancy from its competitors is that it has "at least as much" knowledge of the sector as its client.

To convey the messages of our clients to their stakeholders correctly and contribute to their reputation

To be the most preferred communication consultancy company with its experience, reliability and reputation within the public relations industry

OUR SERVICES

CORPORATE COMMUNICATIONS

PRODUCT AND SERVICE COMMUNICATION

MEDIA COMMUNICATION AND RELATIONS

NGO-ASSOCIATION COMMUNICATION AND RELATIONSHIP MANAGEMENT

INTERNAL COMMUNICATION AND CORPORATE CULTURE INTEGRATION

EVENT AND PROJECT MANAGEMENT

LEADER COMMUNICATION

RISK, CRISIS AND CHANGE MANAGEMENT

CORPORATE SOCIAL RESPONSIBILITY MANAGEMENT

MARKETING COMMUNICATIONS

AWARD PROCESS MANAGEMENT

SOCIAL MEDIA CONTENT PRODUCTION AND SHARING

Today, the perception management of the reputations of institutions is gaining importance in terms of differentiation from competition, customer loyalty and employee loyalty. Vektör Communication Consultancy, in addition to providing consultancy services in the communication studies of the identity creation, strengthening or existing identities of institutions, it also carries out the perception management of the reputations of institutions on their social stakeholders

It is very important to determine communication strategies in terms of positioning the products and services in terms of communication, creating brand value and perception towards targets, as well as the relevant brand itself. Vektör Communication Consultancy performs communication positioning for new brand-product-service as well as existing brand-product-service and determines the necessary tactics in this direction

While media communication, one of the basic disciplines of the traditional public relations approach, still maintains its importance, today, person-based communication and relationship management are more prominent. Based on communication goals, Vektör Communication Consultancy plans, implements communication, and relationship management with the right media channel/press member

In line with the goals and 360-degree communication approach, institutions and organizations should be in communication and relationship with many different stakeholders, including their own sectors. As Vektör Communication Consultancy, we include coordination with NGOs and associations that will help achieve the goal in the communication strategy, we prepare for our customers

Because the basic element of communication and relationship management is “human”, among the prominent stakeholders, the institution’s “own employee” is one of the most important elements in reputation management. In order for employees to understand the vision, mission, goals and activities of their institution, to adopt them, to work in team spirit and to provide the necessary motivation in terms of creating and adopting a corporate culture, Vektör Communication Consultancy plans and carries out internal communication activities

In line with the communication strategies of the institutions, events are carried out with different stakeholders in order to ensure that their brands/products/services are preferred by target audiences and to create more awareness. As Vektör Communication Consultancy, we provide the necessary planning, coordination and implementation services for our customers' internal communication, launch and training meetings. In addition to these, our team also carries out the planning, implementation and management of seminars, congresses, symposiums, employee, dealer and customer meetings, cultural, artistic events and festival organizations

Leaders who manage the institution are also primarily responsible for the institution's reputation. From this point of view, it is necessary to see leader communication not as a personal career goal but as the foundation, laid for the institution's existence. Vektör Communication Consultancy plans and implements the necessary strategic steps in leader communication issues in parallel with the institution's communication strategy

It has been determined that in many cases, a crisis can be managed before it occurs. In crisis communication, it can be managed by identifying the factors that may cause a crisis and making advance planning. Vektör Communication Consultancy determines in advance the issues that are a threat and require urgent response and may cause a crisis as a result of a joint effort with its customer, creates scenarios for possible crisis situations, prepares alternative crisis communication plans and helps to overcome the crisis with the less possible damage

Today, an institution must show its responsibility to its stakeholders in the ecosystem it is in. As Vektör Communication Consultancy, we produce and implement appropriate CSR projects within our customer's communication planning, based on the corporate citizenship approach. We also carry out studies to support the CSR activities to be carried out with other communication activities

Another prominent issue is correct and effective marketing communication activities in terms of effectively transferring products and services to stakeholders in line with commercial goals and converting them into sales. When necessary, Vektör Communication Consultancy makes plans, proposes projects and coordinates these with its business partners for its customers, from promotion to direct marketing tools, from field research to activity reports, from total quality consultancy to advertising

Management of all processes related to the awards our customers want to apply for. Determination of the project/content to be applied for, its detailing and conversion into an application file and monitoring of all processes from beginning to end

Planning in line with customer communication targets on Instagram, Facebook, Twitter and LinkedIn platforms, preparation and publication of appropriate visuals and content

ABOUT ERSAN ÇETİN

Having started his professional career in 2002 at Otohaber, Turkey’s first weekly automobile magazine, Çetin left his position as the Editor-in-Chief in 2008 and began serving Tofaş as a Public Relations Specialist at Bersay, Turkey’s most established communications consultancy company. In addition to Tofaş, he also served as a communications consultant for the 5th World Water Forum, the Machinery Promotion Group and the Aydınlı Group. In 2009, he managed the communications activities of Edison, Volvo Cars, Shell and Michelin brands at Medyaevi Communication Consultancy and then began working at Mese Public Relations to provide dedicated consulting services to Ford Otosan. In 2013, he began working at Bersay again and provided services to Honda, Otokar, OSD (Automotive Manufacturers Association), U.N. Ro-Ro, IBM, Braun, Renault Trucks, Volvo Trucks, TSM Global (Turkey Sumitomo Machinery), Standard Profil, iddaa, Jacobs University and Petlas. Having blockchain and cryptocurrency communication experience, Çetin has also provided communication consultancy to clients such as Huoibi, Bithumb and Eurasia Blockchain Summit.
Çetin, who acts as a consultant for his client rather than a classic PR person, is known for being a reliable point that is accessible 24/7 for his clients.
Çetin, who speaks English very well and whose second native language is German, is married and has 2 sons